Soon after Strength Factory opened, we signed up as members unknowingly setting the path in motion for our collaboration. (They’ll have to thank their sexy leg press machine for that.)
The SF boys were full of positive energy, excited to create a social atmosphere at their gym, a place where everyone feels at home and looks forward to going to the gym rather than dragging themselves there which tends to be a common occurrence amongst avid gym goers.
Their enthusiasm is evident, you can catch them there daily chatting to members, giving advice or even making them some tasty (coco pops) protein smoothies.
Now, where does MB fit into this? Well, in a bid to create a better social environment… Food was the last piece of the puzzle! DUH. *our cue*
We sat down together and the ideas started bouncing all over the place. Influenced not only by our undeniable love for food, but also our passion in helping and educating others to create a healthier/ balanced lifestyle within this ‘social’ environment.
It then culminated in creating this event so that members could sample the treats, not just to help explain about the products that would be sold there but to get everyone socialising and enjoying themselves.
We set out a few trays of samples, and a total of approx 6 products including two new exclusive bars: Skinny Dream & Lean Muscle Malt.
At first everyone was peering over like, omg is this for real? All this food at the gym! But, after a while everyone started coming round and having a taste and relaxing a little. Admittedly some members got way more distracted than others, but it was definitely cool to chat and explain about the products and watch them ‘oooooh’ ‘mmmmm’ ‘ahhhhh’ while enjoying them.
The most popular sample was definitely the Skinny Dream (picture above). It’s double chocolatey-ness kinda won everyone over, some saying it was like a Mars Bar, others like a Milky Way. Only one person didn’t really partake to it, but she did admit that she’s not really fond of sweet stuff so technically her vote doesn’t really count. The fact that there was NONE left of these by the end of the event was a sign at how well they had gone down.
This one is going to be exclusive to Strength Factory only, but not to worry you’ll be able to get down there and buy some regardless if you’re a member or not.
Second favourite, (even though it’s our current fave) was the Lean Muscle Malt (picture below). It’s like a fusion of a Quest Bar & a Muscle Malt! Everyone really liked this one too, with some even saying that it’s better than the original Muscle Malt!!!! Like, is that even possible?!!
Other items included Vegan Almond Delight, Vegan Protein Cookies, Muscle Malts & Protein Cake Pops, all of which were well received. YAY.
The most asked question was: ‘Does it have sugar?’ As always we answer honestly… The bars coated in dark chocolate contain sugar because chocolate has sugar (obvs), however we don’t use any refined sugars in any of our fillings opting for other healthier/ more macro- friendly or tastier alternatives such as stevia, xylitol, agave nectar or zero syrups.
We are not here to just sell you some bars and bugger off, we are here to prove that eating healthy doesn’t have to be misery incarnate. Together with SF, we hope to do exactly that with the idea of organising more events filled with food, training and most importantly fun!
We hope you enjoyed this event, we are looking forward to stocking Strength Factory with our goodies and keep your eyes peeled for our next event. PS. it includes protein waffles. *crowd surf*
For information on current stockists and future ones, click here.
For info on all of our current bar selection, check out this previous blogpost.
Don’t forget to join us on social media @themusclebakery <3